 
 What is a BRAND?
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It's a PROMISE. A commitment that creates an expectation. Strong brands have relevant, differentiated and credible promises that they keep. There's more to it than that - but not much. |
What is STRATEGY?
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Strategy is CHOICE - what you choose to do or not do.
Good strategy is informed choice guided by insightful
vision.
Few would admit to not having a strategy or a vision, but the reality is many of these are just catchall platitudes or long 'to do' lists.
A good Strategic Blueprint is a clearly-worded, focused, and inspiring mandate for change.
Do you know what you stand for and where you're going?
Can you capture it in a sentence? Would all your people say the same thing and feel the same way? |
What percentage of companies will likely undergo significant change in the next five years?
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90%. But only one third of these companies will be successful in achieving their change goals. The other two thirds often fail because they aren't aware of or don't act on well known success criteria. |
Do companies invest more in developing strategy or in executing it?
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If a small percentage of the money spent on executing less-than-perfect strategies was invested instead in developing the strategy itself, companies would save costly mistakes and achieve their goals faster and more efficiently.
It's true you can still succeed with a 60% strategy well executed - and it's a lot better than no strategy at all - but how much better a 90% strategy from the start? |
Do companies invest wisely in their brands?
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Most strong brands flourish because of the way they're managed - and a few despite it.
Generally, too many invest more on the 'superficial packaging' of what they SAY through a new advertising campaign, visual identity or promotion than on the substance of what they DO - through the delivery of their people and their products.
The two most important factors driving admiration of a brand are whether or not the product or service does what it's expected to, and consequently whether it is perceived to have lived up to its promise. |
Business is all about speed, delivery and management.
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With the increasing influence of women in the workplace and a new breed of Millennials entering it, empathy, teamworking, communication and coaching are increasingly important attributes that distinguish leadership from management. |
What is the single largest business expense?
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Over the lifetime of a company by far the largest business expense is people-related and by far the largest part of this is salary - a hygiene factor.
Personal growth is a powerful motivator and developing the leadership skills of your most promising people repays itself in improved employee satisfaction and profit. |
Who are the wealth-creators in your company?
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The thinking-intensive people who tend to be self-determining, creative and applied. |
What side of the brain do most CEO's favour? Does it matter?
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It's estimated more than 75% of CEO's are left-brained and yes, it has a fundamental impact on the way values, attitudes and behaviours are modeled in their organisations.
Left-brainers favour order, rational logic, measurement and control; they're less comfortable with the 'soft' world of emotion, feelings and creativity.
In the competitive digital world of today, companies need whole-brained capability to survive and complementary right-brained competencies are essential to success. |
What percentage of people 'falsify type' - in other words, they don't play to their lead brain area strength?
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80% according to Katherine Benzigers illuminating work on brain dominance. Most people try to develop competencies in areas that are not their natural lead strength in order to seek acceptance, approval or reward.
The result is stress, anxiety and frustration. The reverse of liberation, empowerment and fulfillment can be achieved. |
Do you know how you are perceived by your most valuable customers?
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Yes? - terrific. No? - you're not alone by any means…but best find out! |
Do you understand your culture?
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Chances are you do instinctively, but you haven't expressed it in a way it can be managed more effectively.
Our cultural survey provides empirical answers to 30 key questions and is an effective method to begin the process. |
Do you 'know thyself'?
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Many leaders will have done some form of personality assessment - an MBTI for example - and most won't have applied their knowledge. We use proven assessment methods designed for senior executives to make leadership development actionable and fulfilling. |
How much does it cost?
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It varies according to the scale of the project and scope of work; a typical Discovery & Definition programme over an 8 -12 week period is CAD 35-45,000. We offer a wide range of presentations and prepare and facilitate strategic workshops with costs from CAD 2-4,000 for a half day workshop to CAD5,000 - 10,000 for a full day, depending on preparation requirement. Contact us for a consultation |
Copyright © 2008 Dolphin Brand Strategy Ltd. All rights reserved.
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