IT’S A PROMISE.
It's a commitment that creates an expectation. Strong brands have relevant, differentiated, and credible promises that they keep. Brands reflect your beliefs and values. There’s more to it than that – but not much.
Your promise is the over-arching commitment you make to your stakeholders. It is the heart of your DNA.
Your Brand DNA is a unique blueprint that governs corporate strategy and drives everything you DO and everything you SAY as a company.
Your promise is the centre of your DNA.
Your Brand DNA, like its genetic counterpart, is a unique template for replicating consistent experiences.
And delivery of consistent desired experiences is the heart of what makes great brands great.
WHAT WE BELIEVE
They’re an entire business offering or promise. They exist as perceptions are are ‘owned’ by the customer.
The world has changed. Consumers have more information, more channels, more power, more brands, and more choice. But less time, less loyalty, less trust.
Brands are organic entities – living, changing, and needing constant nurturing. The best way to build enduring brands in this constantly changing world is to integrate business, brand, and communications – with the brand at the centre.
We developed Brand Centred Management (BCM) as a strategic tool to consistently build businesses in a brand-centric way, starting with your Brand DNA.
BRANDS ARE MORE THAN LOGOS AND ADVERTISING...
WHAT YOU PROMISE TO CUSTOMERS.
EVERY DAY WE SEE BRANDS BEING MISMANAGED.
The risk of brand mismanagement is real. Few companies will admit to not having a strategy for their brand – but it’s often ill-defined, facing change, threat and uncertainty – or it simply hasn’t been revisited for a while. Branding (refreshing your logo or visual identity) is often confused with brand building (positioning your brand in people’s minds). Neglecting your brand increases the risk of lost opportunity, competitive incursion, and brand obsolescence.
Regular strategic review of your brand helps keep it strong and healthy. We apply a disciplined Brand Centred Management process in an engaging, creative way. We use tried and tested tools from our extensive strategic toolbox. We help you ‘lift the mist’ to find the clarity to make good choices. The result is greater awareness of current perceptions of your brand and an enduring strategic platform – your Brand DNA – on which to build its strength going forward.
IT STARTS WITH A SIMPLE, NO-OBLIGATION CONVERSATION.
EXPERTISE AND SERVICES
Brand centred management
Project management (ranging from 3 months to multi-year assignments)
Brand audit or healthcheck (Discovery Report)
Brand Book (Brand Story)
Brand coaching programs
Brand communciations strategy
Brand DNA (promise and positioning)
Brand family architecture (inter-relationship of brand family)
Brand identity (Look Book)
Brand strategy (what to DO and SAY)
Brand workshops (engaging, productive, interactive sessions)
Creative design through partnerships
Creative strategies (ideas and creative brief)